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Sociolinguistics
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Mass communications
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Communication
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Intercultural communication
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Mass media
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Communication interculturelle
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Médias
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Social aspects
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Influence
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Aspect social
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316.772
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#SBIB:309H1016
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#A9401A
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Communicatievormen--
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Primary groups --- Sociolinguistics --- Pragmatics --- Communication --- Intercultural communication --- Communication interculturelle --- Social aspects --- Aspect social --- 316.772.42 --- #SBIB:309H023 --- #SBIB:309H021 --- Interpersonele communicatie. Groepscommunicatie--(communicatiesociologie); z.o. {316.472.4} en {316.454.4} --- Interculturele en internationale communicatie --- Intra- en interpersonele communicatie --- 316.772.42 Interpersonele communicatie. Groepscommunicatie--(communicatiesociologie); z.o. {316.472.4} en {316.454.4}
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This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
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316.772.4 --- #SBIB:309H023 --- #SBIB:327.5H20 --- #SBIB:327.6H00 --- Communicatie naar deelname, naar schaalgrootte--(communicatiesociologie) --- Interculturele en internationale communicatie --- Vredesonderzoek: algemeen --- Internationale en diplomatieke relaties: algemeen --- 316.772.4 Communicatie naar deelname, naar schaalgrootte--(communicatiesociologie)
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Sociolinguistics --- Pragmatics --- Social psychology --- Language and culture --- Intercultural communication --- Anthropological linguistics
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