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Language, communication, and culture : current directions
Authors: ---
ISBN: 0803934505 Year: 1989 Publisher: Beverly Hills (Calif.) : Sage,


Book
Hispanic Marketing : The Evolution of the Latino Consumer.
Authors: --- ---
ISBN: 1040112188 Year: 2024 Publisher: Oxford : Taylor & Francis Group,

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Abstract

This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.

Keywords

Mexican Americans and the mass media
Authors: --- --- ---
ISBN: 0893911267 Year: 1983 Publisher: Norwood (N.J.) Ablex

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Keywords

Language, communication, and culture : current directions
Authors: --- ---
ISBN: 0803934491 9780803934498 Year: 1989 Volume: 13 Publisher: Newbury Park, Calif.: Sage,

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