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“A stimulating and timely contribution to the gender and language field! In this engaging work, Natalia Konstantinovskaia tackles the complex interrelations between beauty ideologies and women’s agency in Russia and Japan.” --Momoko Nakamura, Kanto Gakuin University, Japan This book conducts a cross-linguistic and cross-cultural study of 'women’s language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women’s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural and media studies, and Russian and Japanese culture. Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.

Feminine beauty (Aesthetics) --- Ideal beautiful women --- Aesthetics --- Women in art --- Sociolinguistics. --- Culture. --- Gender. --- Women. --- Discourse analysis. --- Language and Gender. --- Culture and Gender. --- Women's Studies. --- Discourse Analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Cultural sociology --- Culture --- Sociology of culture --- Civilization --- Popular culture --- Language and languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Social aspects --- Sociological aspects

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Philosophy and psychology of culture --- Sociology of the family. Sociology of sexuality --- Pragmatics --- Sociolinguistics --- cultuur --- emancipatie --- schrijfvaardigheid --- tekstanalyse --- gender --- sociolinguïstiek