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Book
ISBN: 9780500516263 050051626X Year: 2012 Publisher: London Thames & Hudson
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Advertising. Public relations --- reclamevormgeving --- reclame --- reclameboodschappen --- Reclame --- Vormgeving --- creativiteit --- China
Book
ISBN: 1000034682 0429281455 1000034623 Year: 2020 Publisher: Abingdon, Oxon ; New York, NY : Routledge,
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"A single tweet from an irate customer can topple a CEO, much like a new business formed by a twenty-something can disrupt business empires. Market economists have told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, Thomas Kolster uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a twenty-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global nonprofits fighting for men's health, Movember, and how you can empower people to do the same. Kolster calls this feature "Empowerbility"; the ability of an organisation to empower its customers (or stakeholders) to leverage their means and capabilities as a resource in the marketing mix, from product to promotion. Empowerbility bridges the gap between aspiration and action and unlocks the door to Marketing's Holy Grail: moving people from awareness to purchase. Today's power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers"--
Film
Year: 2023 Publisher: London : Henry Stewart Talks,
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Technological innovations. --- Technology transfer. --- Advertising --- Branding (Marketing) --- Business enterprises --- Compassion. --- Organizational behavior. --- Social responsibility of business. --- Social aspects. --- Moral and ethical aspects.
Year: 2021 Publisher: London : Henry Stewart Talks,
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This case study looks at the differences in impact between advertising campaigns that took a classical purposeful approach, and those that took a transformative approach.
Year: 2021 Publisher: London : Henry Stewart Talks,
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This case study looks at Discovery's Vitality programme as a successful example of a company bridging the gap between intent and action, helping their business by incentivizing their customers to make healthy choices.
Health insurance. --- Health promotion --- Incentives (Psychology) --- Insurance companies --- Economic aspects. --- Discovery Ltd. (Firm)
Film
Year: 2020 Publisher: London : Henry Stewart Talks,
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Success in business. --- Leadership. --- Organizational behavior. --- Advertising. --- Marketing. --- Organizational change.
Book
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La publicité peut-elle être une force constructive ? Peut-elle être porteuse de changements positifs sur le plan social et environnemental ? Doit-elle dire la vérité sur une marque ? À l'heure où les consommateurs sont de plus en plus informés, puissants et concernés par les questions d'éthique, la publicité se doit de répondre à ces différentes questions - et à bien d'autres encore. Une agence de publicité ne peut plus se contenter d'affirmer que la marque ou le produit de leur client est vertueux : elle doit désormais faire comprendre que le client lui-même se comporte et agit de façon responsable.Avec plus de 120 exemples organisés autour de dix valeurs-clé, Goodvertising présente les campagnes de publicité les plus créatives de la planète. Toutes ont été conçues par des agences performantes mettant l'ensemble des moyens de communication d'aujourd'hui au service de leurs clients à travers le monde, qu'il s'agisse de grands groupes commerciaux ou d'associations. Actuel et indispensable, ce livre constituera pour les professionnels de la publicité et du marketing une source d'inspiration et de réflexion ; il leur prouvera également que la publicité a le pouvoir d'agir pour la bonne cause.Bron : http://www.editionsleduc.com
Advertising --- Commercial art --- Publicité --- Art publicitaire --- Technique --- Social responsibility of business --- Publicité --- Entreprises --- Responsabilité sociale --- Reclame --- Maatschappelijk Verantwoord Ondernemen --- Reclame-ethiek --- Marketing --- Financiewezen --- Commercial art - Technique --- Art publicitaire - Technique
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