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ISBN: 9781000374254 Year: 2021 Publisher: Milton RIBA Publications
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This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.
Book
ISBN: 1003163998 1003163998 100037419X 1000374254 Year: 2021 Publisher: [Place of publication not identified] : RIBA Publishing,
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You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years' experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
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ISBN: 9789462082427 9462082421 Year: 2015 Publisher: Rotterdam : nai010 publishers,
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Overzicht van 20 jaar architectuur van bureau MVRDV.
Architecture --- MVRDV (Firm). --- Modern movement (Architecture)
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ISBN: 9788997603008 Year: 2014 Publisher: Seoul Equal Books
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ISBN: 9789083286013 Year: 2024 Publisher: Rotterdam Maas Lawrence
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Co-edited by MVRDV founding partner Jacob van Rijs and MVRDV partner Jan Knikker, this book presents twenty-five recently completed projects in Europe, North America, and Asia. Among them are several that show the potentials of reuse and transformation, such as 'High Profile', a lamp made from leftover metal profiles, or 'Seoullo 7017', the transformation of an elevated highway in Seoul into an urban park. Many of the projects also have a distinct public dimension, welcoming people in, around, and sometimes also on top of buildings, as in the case of the depot of Museum Boijmans Van Beuningen in Rotterdam, or the Idea Factory in Shenzhen. With essays by Tim Abrahams, Hans Ibelings, and Joann Plockova.
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