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Les affrontements religieux : un dictionnaire
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ISBN: 9782350300993 2350300994 Year: 2008 Publisher: Neuilly-sur-Seine (Hauts-de-Seine) : Atlande,

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Géopolitique de l'énergie
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ISBN: 9782759003969 Year: 2008 Volume: 716 Publisher: Levallois-Perret : Studyrama,


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L'Oman contemporain : Aménagement du territoire et identité nationale
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ISBN: 9783110748222 9783110748291 9783110747843 Year: 2021 Publisher: Berlin ;; Boston De Gruyter

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Oman Contemporain : Aménagement du Territoire et Identité Nationale
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ISBN: 3110747847 3110748223 Year: 2021 Publisher: Berlin/Boston Walter de Gruyter GmbH

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Branding the Middle East : Communication Strategies and Image Building from Qom to Casablanca.
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ISBN: 3110740621 3110741105 3110741156 Year: 2023 Publisher: De Gruyter

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This volume explores the concept of branding in the Middle East, focusing on communication strategies and image building from Qom to Casablanca. Edited by Steffen Wippel, the book examines how branding is used to promote national identity, cultural heritage, and economic development in the region. It includes case studies on various branding efforts such as Oman’s maritime heritage, Dubai’s position as an Islamic economic hub, and the influence of international brands in Islamic contexts. The work is intended for scholars and practitioners interested in regional studies, marketing, and cultural identity, providing insights into the challenges and strategies of branding in a complex geopolitical landscape.

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