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#SBIB:309H1310 --- Film archives. --- Motion picture film collections. --- Organisatorische aspecten van het filmwezen. --- Film archives --- Motion picture film collections --- Film collections --- Film libraries --- Motion picture collections --- Motion picture libraries --- Moving-picture film collections --- Special libraries --- Archives, Motion picture --- Motion picture archives --- Archives --- Organisatorische aspecten van het filmwezen

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CINEMA --- FILMS DOCUMENTAIRES --- ORIGINES --- CINEMA --- FILMS DOCUMENTAIRES --- ORIGINES

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The first overview of the moving image in advertising, this far-reaching and innovative new text brings together an international ensemble of leading archivists and scholars to examine various aspects of the history, theory and practice of moving image advertising from around the world.Review: An important contribution to 'useful' cinema studies and to the history of advertising in general, this book sells itself on first-rate scholarship and descriptions of archival sources that are sure to inspire further research.' BRIAN JACOBSON, ASSISTANT PROFESSOR OF CINEMA STUDIES AND HISTORY, UNIVERSITY OF TORONTO, CANADA 'This wonderful collection is further proof of the transformative perspective introduced by carefully considering non-theatrical cinema. Exemplifying archival and scholarly cooperation, Films That Sell both adds to the cinema studies canon while also showing familiar films in a new light.

Promotional films --- Films publicitaires. --- Advertising in motion pictures --- Publicité --- Theater commercials (Motion pictures) --- Au cinéma.