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Book
ISBN: 9780754666653 9781409407645 9781315568058 9781317178163 9781317178170 Year: 2009 Publisher: Farnham : Ashgate,
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Music in advertising. --- Popular music --- Television advertising. --- History and criticism. --- License agreements --- Music in advertising --- Television advertising --- #SBIB:309H142 --- #SBIB:309H2821 --- Advertising, Television --- Television in advertising --- Advertising --- Broadcast advertising --- Television broadcasting --- Television commercials --- Agreements, Licensing --- Intellectual property licenses --- Joint-venture agreements --- Licensing agreements --- Contracts --- Industrial property --- Intangible property --- Licenses --- History and criticism --- Populaire muziek: functies, muziekgenres, historiek --- Reclameboodschap: functies, genres, taalgebruik historiek --- Law and legislation
Book
ISBN: 1501339346 150133932X Year: 2020 Publisher: London [England] : [London, England] : Bloomsbury Academic, Bloomsbury Publishing,
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"The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic."--
Popular music --- Popular music --- Economic aspects. --- Social aspects.
Book
ISBN: 9781446285831 9781446285848 Year: 2015 Publisher: Thousand Oaks, CA : Sage Publications,
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Propriété intellectuelle --- Droit d'auteur --- Infractions au droit d'auteur --- Copyright infringement --- Copyright --- Propriété intellectuelle. --- Droit d'auteur. --- Infractions au droit d'auteur. --- Propriété intellectuelle.
Book
ISBN: 1473927846 1473911788 1473911796 Year: 2016 Publisher: [Los Angeles] : SAGE,
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Taking a rounded view of the debates that have emerged around copyright in the digital age, this book looks across a broad range of industries to consider the issues of media power and policy.
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