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The future of marketing: critical 21st-century perspectives
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ISBN: 0333992865 Year: 2003 Publisher: Houndmills Palgrave Macmillan

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Marketing

Public relations : principles and practice
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ISBN: 1861520913 Year: 1997 Publisher: London International Thomson business press


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The dominant influence of marketing in the 21st century : the marketing leviathan
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ISBN: 9780230296831 Year: 2013 Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan,

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Marketing metaphors and metamorphosis
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ISBN: 9781403998613 1403998612 Year: 2008 Publisher: Basingstoke Palgrave Macmillan

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Integrated brand marketing and measuring returns
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ISBN: 9780230577343 9780230297340 Year: 2010 Publisher: Basingstoke, Hampshire New York Palgrave Macmillan

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"A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria"--

Integrated marketing communications
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Year: 2012 Publisher: London : Henry Stewart Talks,

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The informed student guide to marketing
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ISBN: 186152546X Year: 2001 Publisher: London Thomson Learning

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Integrated marketing communications : a primer
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ISBN: 0415314208 0415314216 Year: 2004 Publisher: London Routledge


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Integrated marketing communications : a global brand-driven approach
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ISBN: 303076415X 3030764168 Year: 2022 Publisher: Cham, Switzerland : Springer Nature Switzerland AG,

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