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Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation.

Menstruation --- Sanitary supply industry --- Sanitary napkins --- Tampons --- Catamenial receptors --- Feminine hygiene products --- Napkins, Sanitary --- Pads, Sanitary --- Sanitary pads --- Medical supplies industry --- Menses --- Periods (Menstruation) --- Menstrual cycle --- Emmenagogues --- Economic aspects --- Social aspects --- History. --- Menstrual products

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Social sciences (general)

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This open access handbook, the first of its kind, provides a comprehensive and carefully curated multidisciplinary genre-spanning view of the state of the field of Critical Menstruation Studies, opening up new directions in research and advocacy. It is animated by the central question: ‘“what new lines of inquiry are possible when we center our attention on menstrual health and politics across the life course?” The chapters—diverse in content, form and perspective—establish Critical Menstruation Studies as a potent lens that reveals, complicates and unpacks inequalities across biological, social, cultural and historical dimensions. This handbook is an unmatched resource for researchers, policy makers, practitioners, and activists new to and already familiar with the field as it rapidly develops and expands.

Sociology --- Human medicine --- sociologie --- geneeskunde