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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Green marketing --- Marketing & Sales --- Commerce --- Business & Economics --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects --- Marketing. --- International business enterpris. --- Business ethics. --- Industrial management-Environmen. --- Environmental economics. --- International Business. --- Business Ethics. --- Corporate Environmental Management. --- Environmental Economics. --- Sustainability Management. --- Economics --- Environmental quality --- Business --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Economic aspects --- Moral and ethical aspects --- International business enterprises. --- Industrial management—Environmental aspects. --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures