Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Innovationen, gesellschaftliche Veränderungen sowie der stetige Wandel auf den (globalen) Märkten bringen neue Herausforderungen mit sich, die es erfordern, Lösungsansätze aus verwandten Marketingdisziplinen zu identifizieren und zu nutzen. Das organisationale Marketing kombiniert Disziplinen, die organisationale Zielgruppen zum Gegenstand haben, und bietet somit entsprechende Lern- und Übertragungspotenziale. In dieser Festschrift zum 60. Geburtstag von Prof. Dr. Thomas Baaken hat sich ein renommierter internationaler Expertenkreis zusammengefunden, um moderne Konzepte aus dem Business-to-Business- und dem Science-to-Business-Marketing aufzuzeigen. Daraus ergeben sich für den Leser neue Erkenntnisse, Ideen und Möglichkeiten für nachhaltige und erfolgreiche Marketingstrategien. Der Inhalt ·        Business-to-Business-Marketing ·        Science-to-Business-Marketing ·        Hochschul-Wissens- und Technologietransfer ·        Interorganisationales Innovationsmanagement ·        Organisationales Markenmanagement     Die Zielgruppen ·        Forschende, Lehrende und Studierende der Betriebswirtschaftslehre (insb. Marketing und Management) ·        Hochschul- und Praxisvertreter, die sich betriebswirtschaftlichen und daran anknüpfenden interdisziplinären Themenfeldern widmen     Die Herausgeber Thorsten Kliewe forscht und lehrt Innovation und Entrepreneurship an der FH Münster und ist Vorsitzender des University Industry Innovation Network (UIIN). Dr. Tobias Kesting forscht und lehrt im Bereich Marketing und Innovation (u.a. in Münster) und ist Berater für organisationales Marketing und Management.

Business. --- Management science. --- Marketing. --- Business and Management, general.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book investigates key aspects of the development of engaged and entrepreneurial universities. Reflecting the complex and dynamic nature of changes in higher education institutions (HEIs), multi-level perspectives in the field are taken into account, namely the ecosystem, relationship, organisational and individual perspective. The book highlights the entrepreneurial and the social orientation of HEIs by focusing on both primary economically focused (entrepreneurial) universities and primary socially focused (engaged) universities. It challenges the understanding of the role universities and its individual stakeholders play today. The book explores a multitude of facets and perspectives on the topic and addresses both what we already know and what knowledge still needs to be acquired.

Universities and colleges --- College administrators --- Administration. --- Entrepreneurship. --- Management. --- Industrial management. --- Higher education. --- School management and organization. --- School administration. --- Education and state. --- Innovation/Technology Management. --- Higher Education. --- Administration, Organization and Leadership. --- Education Policy. --- Education --- Education policy --- Educational policy --- State and education --- Social policy --- Endowment of research --- Administration, Educational --- Educational administration --- Inspection of schools --- Operation policies, School --- Policies, School operation --- School administration --- School inspection --- School operation policies --- School organization --- Schools --- Management --- Organization --- College students --- Higher education --- Postsecondary education --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization --- Administration --- Industrial relations --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Government policy --- Inspection --- Management and organization