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Digital
ISBN: 9780750686839 Year: 2010 Publisher: Amsterdam Elsevier
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Book
ISBN: 1317747054 1317747046 1315795280 Year: 2017 Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge,
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Digital
Year: 2017 Publisher: Abingdon Routledge
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Book
ISBN: 9781138013353 9781138013360 Year: 2017 Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge,
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Motion pictures --- Cinéma --- Marketing --- Marketing.
Book
ISBN: 0367898888 100302176X 1000788148 100302176X Year: 2022 Publisher: Milton Taylor & Francis Group
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ISBN: 9780367898885 9780367898878 9781003021766 Year: 2023 Publisher: London Routledge, Taylor & Francis Group
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Book
ISBN: 9780415496865 9780415496858 9780203855072 0415496861 0415496853 0203855078 1136995013 9786612589638 1136995021 1282589636 9781136994975 9781136995019 9781136995026 Year: 2010 Publisher: Abingdon Routledge
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In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:
Marketing
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Art
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kunstmarketing
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Arts
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Marketing.
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658.8
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7
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Arts, Fine
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Arts, Occidental
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Arts, Western
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Fine arts
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Humanities
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Marketing. Sales. Selling. Distribution
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Kunst. Ruimtelijke ordening. Architectuur. Sport en spel
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7 Kunst. Ruimtelijke ordening. Architectuur. Sport en spel
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658.8 Marketing. Sales. Selling. Distribution
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Arts, Primitive
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Arts - Marketing
ISBN: 0750659688 9780750659680 9780080472058 9781136428203 9781136428241 9781136428258 9781138144880 Year: 2004 Publisher: Amsterdam ; Boston ; London : Elsevier,
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Marketing --- Art --- Performing arts --- Arts du spectacle --- Marketing. --- Commercialisation --- Arts --- Dienstenmarketing --- Arts - Marketing
Book
ISBN: 9781138118270 9780415628891 Year: 2017 Publisher: London Routledge, Taylor & Francis Group
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Firms and enterprises --- Applied marketing --- marketing --- nonprofit organizations
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