Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Negative campaigning is a central component of political campaigns in the United States. Yet, until now, most evidence has suggested that negative campaigning has little effect on voters. How can we reconcile the findings of a plethora of empirical studies with the methods of political elites? This book cuts through to the central issue: how such advertising influences voters' attitudes and their actions during campaigns. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression emotion tests, content analyses and focus groups.

Political campaigns --- Advertising, Political --- Voting research --- United States. --- Elections. --- Voting --- Voting behavior research --- Elections --- Research --- Mei-kuo tsʻan i yüan

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Gender matters in communication, media portrayals, and citizens' attitudes toward senators

Sex role --- Communication in politics --- Political aspects --- United States. --- Constituent communication. --- United States --- Politics and government. --- Gender role --- Sex (Psychology) --- Sex differences (Psychology) --- Social role --- Gender expression --- Sexism --- Mei-kuo tsʻan i yüan --- Government --- History, Political --- Gender roles --- Gendered role --- Gendered roles --- Role, Gender --- Role, Gendered --- Role, Sex --- Roles, Gender --- Roles, Gendered --- Roles, Sex --- Sex roles