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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. 'The Art of the Start' will give you the essential steps to launch great products, services, and companies whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST Great Ideas for Starting Things including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for 'Forbes', he has honed his best thinking about 'The Art of the Start'.

Entrepreneurship. --- New business enterprises. --- ondernemen --- businessplanning --- business marketing --- Business management --- ondernemingsplan --- bedrijfskunde --- bedrijfsbeleid --- New business enterprises --- Entrepreneurship --- Nouvelles entreprises --- Entrepreneuriat --- 658.116 --- Technologische ontwikkeling. Innovatie. Ondernemerschap --- Ondernemerschap --- Ondernemingsplannen --- Startende ondernemingen --- Ondernemingsplan --- Startende onderneming

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New business enterprises --- Entrepreneurship --- Competition --- Management. --- Nouvelles entreprises --- Entrepreneuriat --- Concurrence --- Gestion

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Social ethics --- Mass communications --- Sociology of culture --- #A9905A

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Infographics are today's most powerful way to tell your story, make your point, deliver instant knowledge, & get results. This book is the tool you need to create the best infographics for your needs.

Business presentations --- Information visualization --- Presentation graphics software --- Visual communication --- 655.26 --- grafische vormgeving --- infographics --- informatiedesign --- storytelling --- visuele communicatie --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Business graphics software --- Business presentation software --- Presentation software (Presentation graphics) --- Application software --- Data visualization --- Visualization of information --- Information science --- Visual analytics --- Presentations, Business --- Business communication --- grafische vormgeving, typografie --- Mass communications --- Artificial intelligence. Robotics. Simulation. Graphics

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In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world's leading brands and turns to the world's most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.

Branding (Marketing). --- Branding (Marketing) --- E-books