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This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Business. --- Marketing. --- Information technology. --- Business --- Business and Management. --- IT in Business. --- Information Systems Applications (incl. Internet). --- Data processing. --- Data processing --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Marketing --- Business—Data processing. --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Màrqueting --- Tecnologia de la informació --- Empreses --- Processament de dades --- Tecnologia de lainformació --- Processament de dades electròniques --- Processament automàtic de dades --- Processament electrònic de dades --- Processament integrat de dades --- Sistematització de dades (Ordinadors) --- Tractament de dades --- Tractament electrònic de dades --- Tractament integrat de dades --- Automatització --- Informàtica --- Complexitat computacional --- Curació de dades --- Depuració (Informàtica) --- Estructures de dades (Informàtica) --- Gestió de bases de dades --- Informàtica mòbil --- Informàtica recreativa --- Intel·ligència artificial --- Sistemes en línia --- Temps real (Informàtica) --- Tractament del llenguatge natural (Informàtica) --- Processament òptic de dades --- Protecció de dades --- Transmissió de dades --- Tolerància als errors (Informàtica) --- Empresa --- Empreses comercials --- Empreses industrials --- Organitzacions empresarials --- Indústria --- Negocis --- Aliança d'empreses --- Conglomerats d'empreses --- Cooperació empresarial --- Creació d'empreses --- Dimensió de les empreses --- Empreses familiars --- Empreses virtuals --- Grans empreses --- Sucursals --- Microeconomia --- Comercialització --- Anàlisi conjunt (Màrqueting) --- Cicle de vida del producte --- Codificació de productes --- Construcció de marca (Màrqueting) --- Estudis de mercat --- Diferenciació de productes --- Fidelització dels clients --- Llotges de comerç --- Màrqueting bancari --- Màrqueting ecològic --- Màrqueting internacional --- Màrqueting de relacions --- Màrqueting directe --- Màrqueting industrial --- Màrqueting per Internet --- Màrqueting social --- Màrqueting territorial --- Màrqueting turístic --- Marxandatge --- Política de preus --- Productes nous --- Ciències empresarials --- Gestió de vendes --- Venda --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement --- Business information services. --- Computer and Information Systems Applications. --- Business enterprises --- Information services

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This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Marketing --- Information technology --- Management --- Decision making --- Marketing. --- Tourism. --- Information technology. --- Management. --- Sales management. --- Tourism Management. --- IT in Business. --- Innovation/Technology Management. --- Information Systems Applications (incl. Internet). --- Sales/Distribution. --- Management, Sales --- Industrial management --- Selling --- Administration --- Industrial relations --- Organization --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Aftermarkets --- Economic aspects --- Turismo --- Business—Data processing. --- Industrial management. --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business --- Industrial organization --- Electronic books. --- Books in machine-readable form --- Digital books --- E-books --- Ebooks --- Online books --- Books --- Electronic publications --- Trade --- Economics --- Commerce --- Business information services. --- Technological innovations. --- Innovation and Technology Management. --- Computer and Information Systems Applications. --- Sales and Distribution. --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Information services

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This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Marketing --- COVID-19 Pandemic, 2020 --- -Marketing --- Tourism --- Economic aspects --- Epidemics --- Industries. --- Marketing. --- Technological innovations. --- Innovation and Technology Management. --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Industrial production --- Industries, Primitive --- Industry --- Economics

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• Reference Manager
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This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Business policy --- Marketing --- Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- marketing --- informatiesystemen --- informatietechnologie

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• Reference Manager
• EndNote
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This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry.

Economic production --- Industrial economics --- Engineering sciences. Technology --- Marketing --- Civil engineering. Building industry --- innovatiemanagement --- industrie --- marketing --- technologie --- technologische innovatie --- innovaties