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International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars. This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field. Saeed Samiee is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. Constantine Katsikeas is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. He has twice (2013 and 2015) received the AMA Global Marketing SIG’s Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award. Petra Riefler is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award. .

International business enterprises. --- Marketing. --- International Business.

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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.  With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research.  It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. .

Business. --- Marketing. --- Entrepreneurship. --- International business enterprises. --- Business and Management. --- International Business. --- Marketing research. --- Export marketing --- Research. --- International marketing --- Overseas marketing --- Marketing --- Market research --- Markets --- Research --- Research, Industrial --- International business enterpris. --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures