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Applied marketing --- CRM (Customer Relationship Management) --- Professional ethics. Deontology --- marketing --- MVO (maatschappelijk verantwoord ondernemen) --- 369.1 --- Marketing --- marktonderzoek --- marketingstrategieën --- Marketing - Marktonderzoek - Marktanalyse --- marketing, marktonderzoek, marktanalyse --- departement Handelswetenschappen en Bedrijfskunde 10 --- marketingstrategie --- Cybermarketing --- Internet --- Marketingstrategieën --- Psychologie van de consument --- Marketingstrategie --- Consumentenpsychologie --- Financiewezen --- Onlinemarketing

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Met Marketing 4.0 beschrijft Philip Kotler, de grondlegger van de moderne marketing, een totaal nieuwe manier om naar marketing te kijken en geeft hij vernieuwende inzichten in hoe klanten vandaag de dag beslissingen nemen. Sinds hij met Marketing 3.0 mensgerichte marketing introduceerde, geven geavanceerde technologieën, zoals big data analytics, nieuwe inzichten in wie onze klanten zijn en hoe ze beslissingen nemen.Marketing 4.0 is een praktische handleiding voor het beïnvloeden van klanten op het pad naar aankoop in de digitale wereld. Handige samenvattingen, voorbeelden van innovatieve best practices en de reflectievragen per hoofdstuk helpen je voorop te blijven lopen in het digitale tijdperk. Voorkennis van analytics of IT is niet vereist.Met de praktische adviezen in dit onovertroffen handboek maak je vanaf dag één de omslag van een traditionele naar een digitale marketing-mindset. Je leert onder andere: - Datagestuurd inzicht te verwerven in nieuwe manieren waarop klanten geld uitgeven.- Met voorbeelden uit de eerste hand te ontdekken hoe Marketing 4.0 de productiviteit verhoogt door klanten te betrekken op elk touchpoint van hun pad in de hedendaagse digitale markt.- Klantbetrokkenheid in het digitale tijdperk te realiseren, klantgesprekken te creëren en omnichannel strategieën te ontwerpen.Het eenvoudig te gebruiken raamwerk van Marketing 4.0 stelt je in staat de klant van nu effectiever te bereiken dan ooit tevoren.Philip Kotler schreef meer dan vijftig boeken, waaronder het wereldwijd populaire Marketing Management. Voor Marketing 4.0 werkte hij samen met thought leaders Hermawan Kartajaya en Iwan Setiawan van het grootste marketingadviesbureau van Indonesië. Bron : http://www.bol.com

Marketing --- marketingbeleid --- marketing --- #KVHA:Economie --- #KVHA:Marketing --- Cybermarketing --- Internet --- Marketingstrategieën --- Psychologie van de consument --- Trends --- PXL-Business 2020 --- marketingstrategie --- digitale marketing --- Marketingstrategie --- Consumentenpsychologie --- Trend --- Financiewezen --- Onlinemarketing

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"Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his ""4 P's of Marketing""

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing."

Applied marketing --- marketing --- consumentengedrag --- consumentenmarketing --- marketingbeleid --- productstrategie --- CRM (Customer Relationship Management)

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Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Marketing. --- Technology.

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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future o

Marketing.