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The author of this book investigates a variety of genres found in three selected generalisttelevision channels – TVP, Polsat, and TVN – and their thematic sister channels. These reflectionsmade it possible to identify diverse genres used in contemporary television, the differences betweenthe set of canonical models representing the television of the 21st century and that of late 80s,the influence of thematic channels on the current state of affairs, and – finally – the differencesbetween the programmes offered by them and the primary (generalist) channels. Such an in-depthanalysis of television in Poland and its contents made it also possible to determine the scale of“demassing” the discussed medium and, at the same time, to define the role played by thematicchannels in the context of generalist ones. The scrutiny of particular television schedules led toa more comprehensive perspective on broadcast programming of these channels. This strategyallowed for comparing the contents of each channel on both macro and micro levels. The nextstep was to establish the cannon of genres used by contemporary Polish channels, taking intoconsideration those peculiar cases which cannot be assigned to any category. Thus, the mentionedforms were thoroughly examined in order to determine their genre-related provenance. The developedmodels helped depict a stable set of genres used by contemporary television, taking intoaccount certain modifications within one pattern. What was also tackled was the influence of newmedia on the contemporary Polish television, an issue especially important from the perspectiveof technological revolution.

Architecture.