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Social interaction --- Attitude change --- Personality and situation --- Attitude. --- Social Adjustment. --- 316.4 --- Adjustment --- Adjustment, Social --- Adjustments --- Adjustments, Social --- Social Adjustments --- Emotional Adjustment --- Adaptation, Psychological --- Attitudes --- Intention --- Sociale processen --- 316.4 Sociale processen --- Attitude --- Social Adjustment --- Situation-personality interaction --- Change of attitude --- Attitude (Psychology) --- Change (Psychology) --- Judgment --- Social influence --- Human interaction --- Interaction, Social --- Symbolic interaction --- Exchange theory (Sociology) --- Psychology --- Social psychology --- Political Activism --- Opinions --- Opinion
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Marketing --- Internet marketing --- Internet marketing --- Marketing --- Marketing sur Internet --- Marketing sur Internet
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Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.
Communication in marketing. --- Automobiles --- Brand choice. --- Consumer behavior. --- Consumers' preferences --- Consumers --- Consumption (Economics) --- Lifestyles --- Marketing --- Porsche automobiles. --- Social values. --- Sustainable development. --- Purchasing. --- Psychology. --- Environmental aspects. --- Social aspects.
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Idealistic for-profit businesses -- Addressing the causes of poverty -- Urban agriculture -- Indoor farming.
Urban agriculture. --- Entrepreneurship. --- Indoor gardening. --- Social responsibility of business --- Social values. --- Sustainable engineering. --- Technological innovations. --- Waterfields.
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Consumer behavior. --- Consumers' preferences. --- Marketing --- Social aspects. --- Consumer behavior --- Consumers' preferences --- Social values.
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Recreation. Games. Sports. Corp. expression --- Mass communications --- Social psychology --- United States --- Marketing --- Marketingcommunicatie --- Sportsponsoring --- Marketingstrategieën --- Verenigde Staten --- Psychologie --- Sport --- Sportmarketing --- Noord-Amerika --- Marketingstrategie --- Financiewezen --- Man --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid --- Volwassene --- United States of America --- marketing sectoriel --- sport --- communication externe
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Advertising --- Psychographics. --- Publicité --- Psychographie --- Evaluation. --- Evaluation --- 658.81 --- 659 --- -Psychographics --- #SBIB:309H2812 --- #SBIB:309H505 --- #SBIB:AANKOOP --- Consumers --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sales organization --- Publicity. Information work. Public relations --- Marketing, consumentengedrag, consumentisme --- Code en boodschap: psychologische, psycho-analytische benadering --- Research --- 659 Publicity. Information work. Public relations --- 658.81 Sales organization --- Publicité --- Psychographics
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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center
Sports --- Communication in marketing. --- Marketing --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Marketing. --- Psychological aspects.
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