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Social interaction --- Attitude change --- Personality and situation --- Attitude. --- Social Adjustment. --- 316.4 --- Adjustment --- Adjustment, Social --- Adjustments --- Adjustments, Social --- Social Adjustments --- Emotional Adjustment --- Adaptation, Psychological --- Attitudes --- Intention --- Sociale processen --- 316.4 Sociale processen --- Attitude --- Social Adjustment --- Situation-personality interaction --- Change of attitude --- Attitude (Psychology) --- Change (Psychology) --- Judgment --- Social influence --- Human interaction --- Interaction, Social --- Symbolic interaction --- Exchange theory (Sociology) --- Psychology --- Social psychology --- Political Activism --- Opinions --- Opinion

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Marketing --- Internet marketing --- Internet marketing --- Marketing --- Marketing sur Internet --- Marketing sur Internet

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Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.

Communication in marketing. --- Automobiles --- Brand choice. --- Consumer behavior. --- Consumers' preferences --- Consumers --- Consumption (Economics) --- Lifestyles --- Marketing --- Porsche automobiles. --- Social values. --- Sustainable development. --- Purchasing. --- Psychology. --- Environmental aspects. --- Social aspects.

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Consumer behavior. --- Consumers' preferences. --- Marketing --- Social aspects. --- Consumer behavior --- Consumers' preferences --- Social values.

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Advertising --- Psychographics. --- Publicité --- Psychographie --- Evaluation. --- Evaluation --- 658.81 --- 659 --- -Psychographics --- #SBIB:309H2812 --- #SBIB:309H505 --- #SBIB:AANKOOP --- Consumers --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sales organization --- Publicity. Information work. Public relations --- Marketing, consumentengedrag, consumentisme --- Code en boodschap: psychologische, psycho-analytische benadering --- Research --- 659 Publicity. Information work. Public relations --- 658.81 Sales organization --- Publicité --- Psychographics