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This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

Language and languages --- Jargon (Terminology) --- Study and teaching. --- Buzzwords --- Gobbledygook --- Slang --- Terms and phrases --- Foreign language study --- Language and education --- Language schools --- Language and languages Study and teaching --- Study and teaching --- Language Education . --- Language. --- Marketisation. --- Sloganization . --- academic self-promotion. --- academic writing. --- self-branding.

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