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Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
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Authors:
Park, C. Whan
---
Jun, Sung Youl
---
MacInnis, Deborah J.
Year: 1999 Publisher: Cambridge (Mass.) : Marketing Science Institute,
Year: 1999 Publisher: Cambridge (Mass.) : Marketing Science Institute,
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Book
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Loading...
Authors:
Park, C. Whan.
---
Jun, Sung Youl
---
MacInnis, Deborah J..
Year: 1999 Publisher: Cambridge (Mass.): Marketing Science Institute
Year: 1999 Publisher: Cambridge (Mass.): Marketing Science Institute
Abstract | Keywords | Export | Availability | Bookmark
Loading...
Export citation
Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Bookmark
Abstract
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