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Quel est le secret des PME qui survivent à la croissance? À partir de l'expérience de 17 entreprises québécoises, les auteurs montrent qu'au-delà de la croissance même du secteur et de stratégies de fusion ou d'acquisition, le succès relève de la dynamique de la direction et des relations particulières qu'elle développe avec les clients. Il est aussi tributaire de la capacité des organisations à s'ajuster au changement et donc de leurs pratiques d'autoréorganisation à mesure que la croissance exige plus de ressources pour innover et relever les défis du développement des marchés.

Small business --- Marketing --- Organizational learning --- Technological innovations --- Leadership --- Businesses, Small --- Medium-sized business --- Micro-businesses --- Microbusinesses --- Microenterprises --- Small and medium-sized business --- Small and medium-sized enterprises --- Small businesses --- SMEs (Small business) --- Business --- Business enterprises --- Industries --- Ability --- Command of troops --- Followership --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Learning organizations --- Learning --- Communities of practice --- Knowledge management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Size

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Business networks --- Entrepreneurship --- Information technology --- Knowledge management --- Regional economics --- Economic aspects

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Entrepreneurship --- Entrepreneurship. --- Performance. --- Création d'emplois --- Développement --- Économie sociale et solidaire --- Entreprises --- Finances --- Création --- Motivation

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Petite entreprise

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Industrial organization (Economic theory) --- Economics --- Capitalism --- Economie industrielle --- Economie politique --- Capitalisme