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This introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux.
Case studies. --- Design, Industrial. --- Design, Industrial - Management. --- Industrial design. --- Management. --- Industrial design --- Mechanical Engineering --- Engineering & Applied Sciences --- Industrial & Management Engineering --- Management
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New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They sho
Industrial design --- Product management --- New products --- Brand management --- Management, Product --- Marketing --- Management
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