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book (8)


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Book
European casebook on managing industrial and business-to-business marketing
Author:
ISBN: 0130971480 Year: 1994 Publisher: New York (N.Y.) : Prentice-Hall,

Outsourcing--insourcing : can vendors make money from the new relationship opportunities?
Author:
ISBN: 0470844906 9786610274741 1280274743 0470014806 9780470014806 9780470844908 9781280274749 6610274746 Year: 2005 Publisher: Hoboken, N.J. : John Wiley,

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Abstract

Outsourcing became fashionable in the late 1980's, came of age in the 1990's, and is now a normal part of corporate life. Written by well-known and respected business authors and incorporating new research from Copenhagen Business School, this book covers the newest elements of outsourcing today and discusses how strategic alliances should be established between the buyer and supplier. Topics explored throughout include the scope, scale and importance of what is outsourced; the pricing and risk sharing involved; and changes to organizations which lead them to seek more outsourcing.


Book
The business of wine : a global perspective
Author:
ISBN: 8763099543 Year: 2008 Publisher: [Copenhagen] : Copenhagen Business School Press,

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Book
Internationalizing the medium-sized firm
Authors: ---
ISBN: 8716132327 Year: 1994 Publisher: Copenhagen Handelshøjskolens Forlag


Book
Market intelligence : building strategic insight
Authors: ---
ISBN: 8763099535 Year: 2009 Publisher: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor],

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Strategy execution : passion and profit
Authors: --- --- ---
ISBN: 9788763002004 8763002000 8763099942 9788763099943 Year: 2007 Publisher: Copenhagen : Copenhagen Business School Press,


Book
Business marketing : a global perspective
Authors: --- ---
ISBN: 0256159769 9780256159769 Year: 1996 Publisher: Chicago: Irwin,

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Book
Managing business marketing & sales : an international perspective
Authors: --- ---
ISBN: 8763099675 Year: 2005 Publisher: [Frederiksberg, Denmark] : Copenhagen Business School Press,

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