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Applied marketing --- e-commerce --- e-business --- Computer architecture. Operating systems --- Electronic commerce --- Industries --- Strategic planning --- Technological innovations --- Economic aspects --- Electronic commerce. --- Strategic planning. --- Economic aspects. --- 658.8.134 --- Electronic marketing. E-commerce --- Commerce électronique --- Planification stratégique --- Commerce électronique --- Planification stratégique --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Industrial production --- Industry --- Economics --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Technological innovations&delete& --- Industries, Primitive --- Electronic commerce - Europe - Case studies --- Industries - Technological innovations - Economic aspects

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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Electronic commerce. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- E-business. --- E-commerce. --- Leadership. --- Computers. --- Sales management. --- e-Business/e-Commerce. --- Business Strategy/Leadership. --- Information Systems and Communication Service. --- Sales/Distribution. --- Management, Sales --- Industrial management --- Marketing --- Selling --- Automatic computers --- Automatic data processors --- Computer hardware --- Computing machines (Computers) --- Electronic brains --- Electronic calculating-machines --- Electronic computers --- Hardware, Computer --- Computer systems --- Cybernetics --- Machine theory --- Calculators --- Cyberspace --- Ability --- Command of troops --- Followership --- Comerç electrònic

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• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Economic relations. Trade --- Personnel management --- Marketing --- Information systems --- Computer. Automation --- e-books --- e-business --- computers --- verkoop --- leidinggeven --- e-commerce