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A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.

Applied marketing --- Computer architecture. Operating systems --- marketingbeleid --- Information systems --- marketingcommunicatie --- e-commerce --- internet --- e-business --- Information technology --- Technological innovations --- Creative ability in business --- Management --- Google --- Innovatie --- Internetondernemingen --- Veranderingsmanagement --- Informatiemanagement --- Creative ability in business. --- Management. --- Technological innovations. --- Google. --- 316.774 --- 658.112 --- Massamedia--(communicatiesociologie); technologische aspecten zie {659.3} --- Site, location, place of business --- 658.112 Site, location, place of business --- 316.774 Massamedia--(communicatiesociologie); technologische aspecten zie {659.3} --- Breakthroughs, Technological --- Innovations, Industrial --- Innovations, Technological --- Technical innovations --- Technological breakthroughs --- Technological change --- Creative ability in technology --- Inventions --- Domestication of technology --- Innovation relay centers --- Research, Industrial --- Technology transfer --- Administration --- Industrial relations --- Organization --- Business creativity --- Business --- Success in business --- BackRub --- Information technology - Management

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Applied marketing --- Information systems --- informatiesystemen --- consumentenmarketing --- internet --- bedrijfsbeleid --- 098 Bedrijfskunde --- google --- 658.88 --- 681.37 --- 528.51 --- Google --- informatica --- Moteur de recherche --- Internet --- BPB0906 --- Toegepaste marketing --- Informatiesystemen --- internet - adresboeken, browsers, chatten, e-mail, tagging, sociale netwerken --- Zoekmachine --- Websites --- Marketingstrategieën --- Cybermarketing --- Strategisch management --- Интернет --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- search engine --- motor de căutare --- magna tat-tiftix --- pretraživač --- sökmotor --- søgemaskine --- keresőmotor --- motor de pesquisa --- internetový vyhledávací stroj --- Suchmaschine --- μηχανή αναζήτησης --- otsingumootor --- zoekmachine --- hakukone --- meklētājprogramma --- претраживач на интернету --- motor de búsqueda --- motore di ricerca --- paieškos sistema --- motor kërkimi --- inneall cuardaigh --- машина за търсене --- iskalnik --- vyhľadávací modul --- wyszukiwarka --- пребарувач --- stroj za pretraživanje --- машина за пребарување --- програма за пребарување --- vyhledávací stroj --- program za pretraživanje --- paieškos programa --- Website --- Marketingstrategie --- Kostenbeheersing --- Idirlíon --- Onlinemarketing

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The age of print is a grand exception in history. For five centuries it fostered what some call print culture – a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind. To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass – mass media, mass market, mass culture, mass politics, and so on – that came to dominate the public sphere. What can we glean from the captivating, profound, and challenging history of our devotion to print? Could it be that we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves? Brimming with broader implications for today's debates over communication, authorship, and ownership, Jarvis' exploration of print on a grand scale is also a complex, compelling history of technology and power.

Printing --- Imprimerie --- History --- Histoire. --- LANGUAGE ARTS & DISCIPLINES / Communication Studies. --- Printing. --- History. --- Book history --- printing [process] --- book history

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Un propos visionnaire qui prône la transparence sur Internet tout en traçant les limites de celle-ci. Assorti d'un code de conduite et de bonne gestion d'Internet tant pour les gouvernements, les entreprises, les organisation que les particuliers.

Internet users --- Electronic villages (Computer networks) --- Online social networks. --- Privacy, Right of --- Internautes --- Communautés virtuelles --- Réseautage personnel (Informatique) --- Droit à la vie privée --- Protection --- Protection

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Google --- Internetondernemingen --- Veranderingsmanagement --- Informatiemanagement --- Marketing