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'Sport Stars' investigates the nature of the contemporary sports celebrity, examining stars' often turbulent relationship with the media and the sporting establishment. Through a series of case studies of sporting stars including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce the sports celebrity, and discuss the individual forms of fame each star experiences.

Athletes --- Celebrities. --- Fame --- Mass media and sports. --- Sports --- Social conditions. --- Social aspects. --- Social aspects.

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Sports --- Advertising --- Recreation & Sports --- Social Sciences --- Society and advertising --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Social aspects --- 316.7:796 --- 796.062 --- 796.062 Organisatie, management en marketing van sport en recreatie --- Organisatie, management en marketing van sport en recreatie --- 316.7:796 Sociologie van de sport --- Sociologie van de sport