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Chronicles the history reflected by fifteen iconic car models to discuss how automobiles reflect key cultural shifts as well as developments in such areas as manufacturing, women's rights, and environmental awareness.
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This is the saga of the American automobile industry's rise and demise, a story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies--once proud symbols of prosperity--through bankruptcy. Pulitzer winner Paul Ingrassia answers the big questions: Was Detroit's self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? He also describes dysfunctional corporate cultures and Detroit's perverse system of "inverse layoffs." Along the way we meet Detroit's frustrated reformers and witness the wrenching decisions that Ford executives had to make to avoid GM's fate. Informed by Ingrassia's 25 years of covering the auto industry for The Wall Street Journal, and showing an appreciation for Detroit's profound influence on our country's society and culture, this is a uniquely American and deeply instructive story.--From publisher description.
Automobile industry and trade --- Automobile industry and trade --- History. --- History.
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Industrial economics --- Automobile industry and trade --- Corporate turnarounds --- Automobiles --- Industrie et commerce --- 629 <73> --- Transport vehicle engineering--Verenigde Staten van Amerika. VSA. USA --- 629 <73> Transport vehicle engineering--Verenigde Staten van Amerika. VSA. USA --- Corporate renewals --- Turnarounds, Corporate --- Comebacks --- Industrial management
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