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ISBN: 1439854319 9781439854310 Year: 2012 Publisher: Boca Raton CRC Press
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ISBN: 1351858327 1315229188 1351858335 Year: 2017 Publisher: Boca Raton, FL : CRC Press,
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"Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations."--Provided by publisher.
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ISBN: 0429106912 1283437309 9786613437303 1439854998 Year: 2012 Publisher: Boca Raton : CRC Press,
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As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.The Case for Greener Products
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ISBN: 9781040101025 Year: 2024 Publisher: Milton : Taylor & Francis Group,
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Greener Products: The Making and Marketing of Sustainable Brands, Third Edition, written by a renowned sustainability expert, continues to address the latest developments in the fast-paced field of sustainability. Thoroughly updated, it introduces new case studies and includes a new chapter on natural capital cost accounting.
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