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The monumental statues of Easter Island, gazing out in their imposing rows over the island's barren landscape, have been a great mystery ever since the island was first discovered by Europeans. How could the ancient people who inhabited this tiny speck of land, the most remote in the vast expanse of the Pacific, have built such monumental works, and moved them from the quarry where they were carved to the coast? And if the island once boasted a culture sophisticated enough to have produced such marvelous edifices, what happened to that culture? The prevailing accounts of the island's history tell a story of self-inflicted devastation: a glaring case of eco-suicide. But when Terry Hunt and Carl Lipo began carrying out archaeological studies on the island in 2001, they uncovered a very different truth: they show that the Easter Islanders were remarkably inventive environmental stewards, rich with lessons for confronting the daunting environmental challenges of our own time.--From publisher description.
Polynesians --- Prehistoric peoples --- Sculpture, Prehistoric --- Antiquities --- Easter Island --- Antiquities.
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Swiping their grocery club's loyal-customer card has become second nature to shoppers these days. "Scoring Points" is one of the seminal marketing books of the last decade, telling the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two major influences behind the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger.
Consumer behavior --- marketing --- customer loyalty --- retailmarketing --- CRM (Customer Relationship Management) --- Distribution strategy --- Customer loyalty programs --- Tesco (Firm) --- History
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"Launched in 1995, Tesco Clubcard is the world's most successful retail loyalty scheme. Since then, Tesco has transformed its relationship with its customers. Today, it is not only the United Kingdom's number one retailer, but also the world's most successful Internet supermarket, one of Europe's fastest growing financial service companies and arguably one of the world's most successful exponents of Customer Relationship Management (CRM)." "Scoring Points is the dramatic, previously untold story of how Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the invaluable lessons learnt."--Jacket.
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Oceania was the last region on earth to be permanently inhabited, with the final settlers reaching Aotearoa/New Zealand approximately AD 1300. This is about the same time that related Polynesian populations began erecting Easter Island's gigantic statues, farming the valley slopes of Tahiti and similar islands, and moving finely made basalt tools over several thousand kilometers of open ocean between Hawai'i, the Marquesas, the Cook Islands, and archipelagos in between. The remarkable prehistory of Polynesia is one chapter of Oceania's human story. Almost 50,000 years prior, people entered Oceania for the first time, arriving in New Guinea and its northern offshore islands shortly thereafter, a biogeographic region labelled Near Oceania and including parts of Melanesia. Near Oceania saw the independent development of agriculture and has a complex history resulting in the greatest linguistic diversity in the world. Beginning 1000 BC, after millennia of gradually accelerating cultural change in Near Oceania, some groups sailed east from this space of inter-visible islands and entered Remote Oceania, rapidly colonizing the widely separated separated archipelagos from Vanuatu to S?moa with purposeful, return voyages, and carrying an intricately decorated pottery called Lapita. From this common cultural foundation these populations developed separate, but occasionally connected, cultural traditions over the next 3000 years. Western Micronesia, the archipelagos of Palau, Guam and the Marianas, was also colonized around 1500 BC by canoes arriving from the west, beginning equally long sequences of increasingly complex social formations, exchange relationships and monumental constructions. All of these topics and others are presented in The Oxford Handbook of Prehistoric Oceania written by Oceania's leading archaeologists and allied researchers. Chapters describe the cultural sequences of the region's major island groups, provide the most recent explanations for diversity and change in Oceanic prehistory, and lay the foundation for the next generation of research
Prehistoric peoples --- Archaeology --- Oceania --- Antiquities.
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