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This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

Revenue management. --- revenue analysis --- revenue management --- yield management

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The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities.

New products. --- Product differentiation. --- Developing new products services --- NPD --- product design --- learning, differentiation --- price discrimination --- product features --- innovation --- business planning --- organizational analysis --- diffusion --- entrepreneurship --- technology and product life cycles --- product and service versioning --- product demand --- product line optimization --- creativity --- lock-in real options --- business valuation and project management