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"The Materiality of Nothing explores the invisible, intangible and transient materials and objects of everyday life and the relationships we have with them. Drawing on over 15 years of original, empirical research, it builds on growing research on the everyday, and unites the established field of material culture and materiality with emerging sociological studies exploring notions of nothing and the unmarked. The chapters cover topics such as lost property, museum curation, plastic microfibres, thrift, music and even hair, illuminating how invisible and intangible materials conjure memories, meanings and identities, inextricably binding us to other people, places and things. In turn, the book also engages with issues of sustainability and consumption, raising questions regarding society's increasing need for material accumulation and posing some alternatives"--

Material culture. --- Consumption (Economics) --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Culture --- Folklore --- Technology

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Work --- Psychological aspects.

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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Adverteren --- Reclame. --- Massacommunicatie.

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Langage et culture. --- Sociolinguistique. --- Médias et langage.

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Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic resources to new situations and thereby develop innovative language practices. Since the core-periphery relationship is never fixed, but instead constantly renegotiated and mutually constitutive, the essays in the volume are particularly concerned with processes of peripheralization and of centralization. The volume includes ten essays by leading scholars in the field, and introductory and concluding remarks by the volume editors.

Multilingualism --- Sociolinguistics. --- Multicultural education --- Language and languages --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Multilingualism Social aspects --- Social aspects --- Social aspects. --- Sociolinguistics --- Multicultural Education --- Language Arts & Disciplines --- Education