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Do campaigns matter?
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ISBN: 0803973454 1322423318 1452248710 9781452248714 9781452243825 1452243824 0803973446 9780803973442 9780803973459 1506338178 9781506338170 9781322423319 Year: 1996 Publisher: Thousand Oaks Sage Publications

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Abstract

Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.


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Altered states : changing populations, changing parties, and the transformation of the American political landscape
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ISBN: 0190269146 0190632801 Year: 2016 Publisher: New York, NY : Oxford University Press,

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Abstract

In 'Altered States', Thomas Holbrook looks at electoral change in presidential elections since 1972, documenting the magnitude, direction and consequences of changes in party support in the states. He finds that the Democrats do not have a 'lock' on the Electoral College, but that their position has improved dramatically over the past forty years in a number of formerly competitive or Republican-leaning states in the Northeast, Southeast, and Southwest.

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