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This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.

BUSINESS & ECONOMICS / Careers / General. --- African American women --- Women-owned business enterprises --- Leadership in women --- Gender Studies & Sexuality --- Gender & Ethnic Studies --- Social Sciences --- Economic Theory --- Business & Economics --- African American women. --- Women's leadership --- Afro-American women --- Women, African American --- Women, Negro --- Women --- Psychology --- Small business. --- Personnel management. --- Entrepreneurship. --- Success in business. --- Leadership. --- Office management. --- Small Business. --- Human Resource Management. --- Careers in Business and Mangagement. --- Business Strategy/Leadership. --- Office Management. --- Office administration --- Management --- Ability --- Command of troops --- Followership --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Corporations --- Employment management --- Human resource management --- Human resources management --- Manpower utilization --- Personnel administration --- Public administration --- Employees --- Employment practices liability insurance --- Supervision of employees --- Businesses, Small --- Medium-sized business --- Micro-businesses --- Microbusinesses --- Microenterprises --- Small and medium-sized business --- Small and medium-sized enterprises --- Small businesses --- SMEs (Small business) --- Business enterprises --- Industries --- Personnel management --- Size --- Careers in Business and Management. --- Careers.

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"Burnett and Hoffman set forth a persuasive argument to marketing decision makers, the media, agencies and entrepreneurs that they must change the way they view African American consumers and a powerful subset within this group, Affluent African Americans. In this book, the authors define the audience (through demographics and psychographics), provide rich historical background for the rise of this community, and then compare the affluent African American market with the traditional affluent American market. Together, this provides a comprehensive look at the rise of this market, detailed data about how this market consumes, and how business can target this untapped source of business"--Provided by publisher.

Affluent consumers --- African American consumers --- Consumer behavior --- Target marketing