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Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.

Branding (Marketing) --- Brand name products --- Product counterfeiting --- Gray market --- Trademark infringement --- Consumer behavior. --- Imitation. --- Industrial property. --- Marketing --- Trademarks. --- Law and legislation --- Law and legislation.

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Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection. This second volume showcases U.S. states specific legal statues and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to U.S. companies navigating the complex domestic legislation and provide a single source of reference for both law practitioners and those tasked with intellectual property rights enforcement and compliance who need to understand the applicable state legislation. Both volumes of this book are focused on leveraging trademark enforcement while also commenting on copyright and patent enforcement, establishing a framework for successful brand protection in the future.

Branding (Marketing) --- Brand name products --- Product counterfeiting --- Trademark infringement --- Gray market --- Consumer behavior. --- Imitation. --- Industrial property. --- Marketing --- Trademarks. --- Law and legislation --- Law and legislation.

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• Reference Manager
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