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Economic order --- Economic growth --- Economic conditions. Economic development --- Economic relations. Trade --- Business policy --- Organization theory --- Business management --- organisatiemanagement --- ondernemingsstrategieën --- bedrijven --- management --- bedrijfskunde --- economische groei --- economische ontwikkelingen --- organisatiecultuur --- ondernemen --- Africa
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The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses - large and small. While the winners have been mostly those sectors with a digital footprint such as streaming services and video-conferencing giants, the creative industries have felt a much harder blow. Against this backdrop, The Creative Industries and International Business Development in Africa takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience. Drawing upon the categorisations of the Creative Industries Federation, the book interrogates, and highlights, the challenges, and opportunities of the creative industries in Africa. This is with a view to aggregating how the sector has coped with a myriad of challenges even before the pandemic. Discussions across the chapters document the changing landscape of the sector, capturing insights from the global value chain to everything digital - from arts to publishing, fashion, film and music production and distribution. Further insights are discussed around recent events such as the take-off of the African Continental Free Trade Area (AfCFTA) and the exit of Britain from the EU - with the latter event reinvigorating the Commonwealth Agenda and renewed interest in Africa's creative industries.
Economic development --- Africa --- Afrique --- Africa. --- Economic policy. --- Cultural policy. --- Politique économique. --- Politique culturelle. --- Cultural industries --- International business enterprises
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This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic. Emmanuel Mogaji is a senior lecturer in advertising and marketing communications at the University of Greenwich, UK. He is the author of Brand Management: An Introduction Through Storytelling and Introduction to Advertising: Understanding and Managing the Advertising Process. Varsha Jain is a professor of integrated marketing communications and the doctoral programme and research co-chairperson at the MICA, India. Her research specialties lie in advertising, branding, digital marketing, luxury branding and digital natives. Felix Maringe is a full professor of higher education, former head of the school at the Wits School of Education, and assistant dean for internationalisation and partnerships at the University of the Witwatersrand, South Africa. He researches and publishes in the areas of globalisation, internationalisation and the decolonisation of higher education. Robert Ebo Hinson is a marketing communications practitioner turned scholar and professor. In 2019, he was listed as one of the top 100 speakers in Ghana.
Teaching --- Higher education --- Educational sciences --- Hygiene. Public health. Protection --- HO (hoger onderwijs) --- volksgezondheid --- vergelijkende pedagogiek --- onderwijs --- onderwijsonderzoek
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This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to Africa's development and ending with a discussion of the future directions for enhanced customer service delivery in Africa.
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COVID-19 Pandemic, 2020 --- -Education, Higher --- Economic aspects --- College students --- Higher education --- Postsecondary education --- Universities and colleges --- Epidemics --- Education
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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices.
International business enterprises. --- Green marketing. --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Environmental aspects --- Commerce --- Business & Economics
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This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions' operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services. Providing practical guidance on the use of social media in Africa's public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes. Eric Kwame Adae is Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA. Kojo Kakra Twum is Senior Lecturer in the Department of Business Administration and Economics at Presbyterian University College, Ghana. Robert Ebo Hinson is Pro Vice-Chancellor and Professor at the Ghana Communication Technology University. Helen Inseng Duh is Associate Professor and Head of the School of Business at the University of Witwatersrand, South Africa, and holds a Ph.D. in Marketing from Nelson Mandela University, South Africa. Doreen Nyarko Anyamesem Odame is Lecturer and examinations officer in the Department of General Studies (Faculty of Computing and Information Systems) at the Ghana Communication Technology University in Accra, Ghana.
Political philosophy. Social philosophy --- International relations. Foreign policy --- Developing countries: economic development problems --- Economic relations. Trade --- Public administration --- Business policy --- Business management --- organisatiemanagement --- management --- bedrijfskunde --- organisatiecultuur --- globalisering --- administratie --- Africa
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This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in same.
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