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316.774.16 --- 323 <73> --- 323 <73> Binnenlandse politiek--Verenigde Staten van Amerika. VSA. USA --- Binnenlandse politiek--Verenigde Staten van Amerika. VSA. USA --- 316.774.16 Massamedia: maatschappelijk, politiek, ideologisch, ethisch, juridisch, socio-cultureel--(communicatiesociologie) --- Massamedia: maatschappelijk, politiek, ideologisch, ethisch, juridisch, socio-cultureel--(communicatiesociologie) --- Internet in political campaigns --- Internet dans les campagnes électorales --- Internet dans les campagnes électorales --- Internet --- Participation politique --- Aspect politique --- Political participation --- Political campaigns --- Political aspects --- Political systems --- Political sociology --- United States --- United States of America

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A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else-and reveals what small players can do to survive in a game that is rigged against them.Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences-it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy.The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

Atarazanas. --- University of South Alabama. --- Atarazanas --- United States. --- USA --- Facebook. --- Google. --- Hitwise. --- Internet news. --- Internet users. --- Internet. --- Netflix Prize. --- U.S. television. --- advertising revenue. --- attention economics. --- attention economy. --- bundling. --- comScore. --- communication. --- compounded audience. --- content production. --- digital attention. --- digital audience growth. --- digital audience. --- digital audiences. --- digital economies. --- digital economy. --- digital media. --- economic models. --- economics of scale. --- imaginary Internet. --- imagined Internet. --- journalism. --- local digital news. --- local journalism. --- local news. --- local papers. --- mathematical models. --- media organizations. --- media preferences. --- model building. --- net neutrality. --- news organizations. --- online aggregation. --- online content. --- online dynamics. --- online economy. --- online local news. --- online news. --- power law. --- public policies. --- recommendation systems. --- recommender systems. --- small players. --- stickiness. --- traffic models. --- web measurement. --- web traffic model. --- web traffic. --- web visits. --- Internet --- Economic aspects. --- Political aspects.

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Political sociology --- Politics --- Internet in political campaigns --- Internet --- Political participation --- Political aspects --- Participation politique --- Internet dans les campagnes électorales --- Aspect politique --- Internet dans les campagnes électorales --- Political systems --- United States of America

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Political sociology --- Politics