Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--

Professional sports --- Sports --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Pro sports --- Social aspects. --- Sociological aspects --- E-books