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Dissertation
Chatbot marketing to increase the sales of luxury cosmetics at Lotte duty free in South Korea. : A digital marketing strategy targeting the Chinese luxury travel consumer.
Authors
:
Hernandez, Ana Sofia Morales
---
UC Leuven-Limburg. Groep Management & Technologie
Year
: 2017
Publisher
: Heverlee UC Leuven-Limburg. Groep Management & Technologie
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