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Der zeiltiche Fokus liegt vor allem auf der postsozialistischen Zeit ab 1989/90 bis etwa 2012; die räumliche Ausdehnung der Forschungen schliesst Ungarn (Herberge- Patronagestaat), Slowenien, Kroatien (Slawonien), Serbien (Vojvodina), und Rumänien (Siebenbürgen sowie Deutschland und Österreich als Patronagestaaten für die Deutschen mit ein). The focal point is primarily on the post-socialist period from 1989/90 to about 2012; The spatial extent of the research includes Hungary (Herber-Patronagestaat), Slovenia, Croatia (Slavonia), Serbia (Vojvodina), and Romania (Transylvania, Germany and Austria as patronage states for the Germans).

Ethnic relations.

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Branding is a profoundly geographical type of commodifi cation process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to nation states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an under standing of the intricate and surprising ways in which things, places and cultural practices become brands.

Branding (Marketing) --- Place marketing.