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Mag ik mezelf in reclame een Rolls Royce noemen? Wat met fluistersolden? Welke tekens kunnen als merk gedeponeerd worden? Zijn lookalikeverpakkingen toegelaten? Mogen werknemers zelf berichten plaatsen via sociale netwerken over hun bedrijf (“Vind ik leuk”)? Het aanbieden van producten en diensten roept vele juridische vragen op. De verpakking, de merknaam, de reclame en de promotieacties: alles moet wettelijk in orde zijn. Naast de verwijzing naar de relevante wetsartikelen in het in juni 2014 in werking getreden Wetboek van Economisch Recht, wordt de tweede herziene editie van het boek 100 marketingvragen juridisch beantwoord aangevuld met recente praktijkvoorbeelden en rechtspraak. Zo gidst advocaat Tom Heremans u doorheen de vele aspecten van het marketingrecht. De vragen zijn gebaseerd op casussen uit de dagelijkse praktijk van de auteur en geven telkens een concrete oplossing. De vragen zijn geordend volgens de onderstaande thema’s: - correcte informatie en misleidende reclame - vergelijkende reclame - prijsverminderingen en solden - loterijen, kansspelen en wedstrijden - gezamenlijk aanbod of koppelverkoop - verkoopmethoden buiten de onderneming (postorder en verkoop aan huis) - verkoop met verlies - auteursrecht - merken - sociale media en privacy - sancties

verkoop --- marketing --- Economic law --- kansspelen --- reclame --- auteursrecht --- economisch recht --- merkenrecht --- Belgium --- Publicité --- Droit commercial --- Commerce --- Droit --- Réglementation --- Marketing --- Decision making --- Case studies --- Law and legislation --- 396.1 --- recht --- publiciteit --- marketingrecht --- 658.8 --- 369.1 --- Marketing en recht --- publicite --- marketing, verkoop, distributie --- PXL-Business 2015 --- handelsrecht --- verkoopmarketing --- sociale media --- E-books --- PXL-Ebooks 2018 --- Belgique

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Mag ik mezelf in reclame een Rolls Royce noemen? Wat met fluistersolden? Welke tekens kunnen als merk gedeponeerd worden? Zijn lookalikeverpakkingen toegelaten? Mogen werknemers zelf berichten plaatsen via sociale netwerken over hun bedrijf (“Vind ik leuk”)? Is direct marketing wel mogelijk onder de GPDR? Het aanbieden van goederen en diensten roept vele juridische vragen op. De verpakking, de merknaam, de reclame en de promotieacties: alles moet wettelijk in orde zijn. De vierde herziene editie van het boek 101 marketingvragen juridisch beantwoord gaat nader in op al deze vragen en geeft een antwoord vanuit de verschillende takken van het recht. Deze editie is aangevuld met vragen over actuele onderwerpen zoals influencer marketing en de toepassing van de Algemene Verordening Gegevensbescherming of GDPR. Vele praktijkvoorbeelden en cases werden geactualiseerd. Zo gidst advocaat Tom Heremans u doorheen de vele aspecten van het marketingrecht. De vragen zijn gebaseerd op casussen uit de dagelijkse praktijk van de auteur en leiden telkens tot een concrete oplossing

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Reclamestrategie --- Verkooptechniek --- míchleachtas fógraíochta --- Economic law --- kansspelen --- merkenrecht --- marketing --- reclame --- verkoop --- economisch recht --- Belgium --- Bachelor in het bedrijfsmanagement --- Marketing en recht --- recht --- 658.8 --- Recht --- Economisch recht --- Belgique

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Economic law --- kansspelen --- merkenrecht --- auteursrecht --- marketing --- reclame --- verkoop --- economisch recht --- Belgium