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The "bulwark" or antemurale myth--whereby a region is imagined as a defensive barrier against a dangerous Other--has been a persistent strand in the development of Eastern European nationalisms. While historical studies of the topic have typically focused on clashes and overlaps between sociocultural and religious formations, Rampart Nations delves deeper to uncover the mutual transfers and multi-sided national and interconfessional conflicts that helped to spread bulwark myths through Europe's eastern periphery over several centuries. Ranging from art history to theology to political science, this volume offers new ways of understanding the political, social, and religious forces that continue to shape identity in Eastern Europe.

National characteristics, East European --- Group identity --- Ethnicity --- Ethnic identity --- Cultural fusion --- Multiculturalism --- Cultural pluralism --- Collective identity --- Community identity --- Cultural identity --- Social identity --- Identity (Psychology) --- Social psychology --- Collective memory --- East European national characteristics

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This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region. Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany. Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Södertörn University, Sweden.

Russia—History. --- Europe, Eastern—History. --- Soviet Union—History. --- Social history. --- Economic history. --- Russian, Soviet, and East European History. --- Social History. --- Economic History. --- Economic conditions --- History, Economic --- Economics --- Descriptive sociology --- Social conditions --- Social history --- History --- Sociology --- Advertising. --- Advertising executives. --- Russia (Federation) --- Advertising managers --- Executives --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling

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Österreich-Ungarn lässt sich nur verstehen, wenn nationale Lebenswelten mit politischen, militärischen, wirtschaftlichen und künstlerischen Beispielen der imperialen Herrschaft verglichen werden. Die Autorinnen und Autoren verbinden theoretische Überlegungen zu Österreich-Ungarn als Imperium bzw. Kolonialmacht mit der Analyse konkreter Beispiele der imperialen Herrschaftspraxis. Ein besonderer Fokus gilt dabei Städten als Laboratorien gebauter, intellektueller und gesellschaftlicher Diskurse über imperiale und koloniale Vorstellungen. Der vorliegende Band präsentiert damit Antworten auf die Frage, wie ein Imperium überhaupt mit den andauernden Herausforderungen von innen und außen umgehen und seine eigene Existenz sichern kann. The book combines theoretical reflections on Austria-Hungary as an empire and colonial power with the analysis of concrete political, military, economic and artistic examples of imperial rule, which come to fore in particular by comparison. A special focus is on cities as laboratories of built, intellectual and social discourses on imperial and colonial ideas. This volume presents answers to the question of how an empire can handle the ongoing challenges from inside and outside and secure its own existence.

History / Europe / Austria & Hungary --- History --- Annals --- Auxiliary sciences of history --- Europe --- Austria & Hungary