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Why is Cinco de Mayo-a holiday commemorating a Mexican victory over the French at Puebla in 1862-so widely celebrated in California and across the United States, when it is scarcely observed in Mexico? As David E. Hayes-Bautista explains, the holiday is not Mexican at all, but rather an American one, created by Latinos in California during the mid-nineteenth century. Hayes-Bautista shows how the meaning of Cinco de Mayo has shifted over time-it embodied immigrant nostalgia in the 1930's, U.S. patriotism during World War II, Chicano Power in the 1960's and 1970's, and commercial intentions in the 1980's and 1990's. Today, it continues to reflect the aspirations of a community that is engaged, empowered, and expanding.

United States -- History -- Civil War, 1861-1865 -- Social aspects. --- Hispanic Americans --- Cinco de Mayo (Mexican holiday) --- Puebla, Battle of, Puebla de Zaragoza, Mexico, 1862 --- -Cinco de Mayo, Battle of, 1862 --- Cinco de Mayo, Battle of, Puebla, Mexico, 1862 --- Fifth of May (Mexican holiday) --- Holidays --- Hispanics (United States) --- Latino Americans --- Latinos (United States) --- Latinxs --- Spanish Americans in the United States --- Spanish-speaking people (United States) --- Spanish-surnamed people (United States) --- Ethnology --- Latin Americans --- Spanish Americans (Latin America) --- History --- Ethnic identity --- Social aspects --- Press coverage --- Anniversaries, etc. --- History of Mexico --- anno 1800-1899 --- -History --- 19th century america. --- 19th century california. --- american civil war era. --- american traditions. --- california culture. --- california history. --- california latinos. --- cultural studies. --- hispanic american studies. --- holidays in america. --- holidays. --- latin american history. --- latino cultural history. --- latino culture in america. --- latino immigration. --- latino traditions. --- mexican americans. --- mexican culture. --- mexican customs and traditions. --- mexican holidays. --- mexican immigration. --- mexican war history. --- united states holidays. --- us west history.

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Since late 2001 more than fifty percent of the babies born in California have been Latino. When these babies reach adulthood, they will, by sheer force of numbers, influence the course of the Golden State. This essential study, based on decades of data, paints a vivid and energetic portrait of Latino society in California by providing a wealth of details about work ethic, family strengths, business establishments, and the surprisingly robust health profile that yields an average life expectancy for Latinos five years longer than that of the general population. Spanning one hundred years, this complex, fascinating analysis suggests that the future of Latinos in California will be neither complete assimilation nor unyielding separatism. Instead, the development of a distinctive regional identity will be based on Latino definitions of what it means to be American. This updated edition now provides trend lines through the 2010 Census as well as information on the 1849 California Constitutional Convention and the ethnogenesis of how Latinos created the society of ";Latinos de Estados Unidos"; (Latinos in the US). In addition, two new chapters focus on Latino Post-Millennials-the first focusing on what it's like to grow up in a digital world; and the second describing the contestation of Latinos at a national level and the dynamics that transnational relationships have on Latino Post-Millennials in Mexico and Central America.

Hispanic Americans --- Social conditions. --- Ethnic identity. --- California --- Population. --- Ethnic relations. --- america. --- american birth rate. --- american identity. --- analysis. --- assimilation. --- babies. --- birth rate. --- birth. --- business owner. --- california. --- census. --- central america. --- culture. --- digital native. --- digital world. --- domestic. --- family life. --- golden state. --- health and wellness. --- immigrant. --- immigration. --- latino culture. --- latino. --- latinx culture. --- latinx. --- life expectancy. --- mexico. --- post millennials. --- regional identity. --- regional. --- separatism. --- united states. --- us birth rate. --- work ethic. --- work. --- workplace.