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'Online Consumer Psychology' addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: *focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; *examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; *provides readers with reasons why consumers customize products and the benefits of customization; *discusses the psychological effects of site design; *asks the question of whether the Internet empowers consumers to make better decisions; and *discusses research tools that can be used online.

Computer architecture. Operating systems --- Consumer behavior --- Distribution strategy --- Consumer behavior. --- Electronic commerce. --- Internet advertising. --- #SBIB:309H2812 --- #SBIB:309H402 --- 658.89.013 --- Marketing, consumentengedrag, consumentisme --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, ... --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Electronic commerce --- Internet advertising --- Advertising --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,

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This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

Advertising --- Consumer behavior. --- Decision making. --- Marketing --- Consumentengedrag. --- Psychological aspects. --- 658.89.013 --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- #KVHB:Consumenten --- #KVHB:Marketing --- 658.81 --- Consumentengedrag --- Consumer behavior --- Decision making --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Psychological aspects --- Consommateurs

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Sociology --- Economics