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Improve your marketing to grow your business: insights and innovation that drive business and brand growth
Authors: ---
ISBN: 9780132331593 0132331594 Year: 2008 Publisher: Upper Saddle River, N.J. Pearson

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The interconnected individual : seizing opportunity in the era of AI, platforms, apps, and global exchanges.
Authors: ---
ISBN: 1631574906 9781631574900 Year: 2018 Publisher: New York : Business Expert Press,

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Abstract

Given the rapid technological, organizational, and structural changes that challenge conventional institutions and economies, what is the future of work? The authors propose a path to seize opportunity for the individual worker and entrepreneur, who can be newly interconnected and augmented by emerging technologies. Values-based individual career and business navigation can thrive and succeed; teams, groups, and networks can be enhanced with a new mode of innovation based on social conversation and connection rather than a commercial, hierarchical, and prescriptive process. The authors provide visual models, case studies, and in-depth interviews with cutting-edge practitioners, who provide insights from real-world experience. The Interconnected Individual is intended to help business and professional executives and freelance workers to adopt an entrepreneurial mind-set, regardless of field, industry, or work role.


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Aberrant capitalism : the decay and revival of customer capitalism
Authors: ---
ISBN: 9781009348867 1009348868 9781009478793 9781009348829 1009348833 100934885X 1009478796 9781009348836 9781009348850 Year: 2024 Publisher: Cambridge : Cambridge University Press,

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The corporation was a timely emergent phenomenon of the capitalist system. Under entrepreneurial ownership with customer value creation goals, corporations introduced new products and services, new capital structures and new management processes capable of improving customer experiences in every facet of their lives. After entrepreneurship, the organizational model transitioned to managerial capitalism, and from there into command-and-control and central planning. Then came further transition into the era of financialization, where shareholder value replaced customer value as the purpose of the corporation. Managers diverted resources to their own enrichment as well as that of shareholders, at the expense of investment in future innovation. Capitalism's reputation has become tarnished and its purpose distorted. This Element ends with the promise of another emergent era, via the corporations of the digital age.

Keywords

Capitalism.


Digital
Aberrant capitalism : the decay and revival of customer capitalism
Authors: ---
ISBN: 9781009348867 Year: 2024 Publisher: Cambridge Cambridge University Press

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Keywords

Economic order

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