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The'Wall Street Journal' Business Bestseller! CISCO's secrets revealed! CISCO is the global standard not just for internetworking but for Web sales strategies that work. CISCO has made itself the pre-eminent player in the new global economy. 'Net Ready' shows how this vibrant company has done it and how anyone else can apply its unique strategies to succeed on the Web. It's not a blueprint but a set of flexible strategies for Web success­­a unique toolkit for every company ready to seize the Internet's limitless business potential. 'Net Ready' explores the 12 tactics that have catapulted CISCO to the forefront, including its trademark concept of "informatization," which involves giving away the product and profiting from the information about the transaction.

65.01 --- #ECO:04.09:sectoren IT-technologie ICT internet --- Management strategie success E-business --- Methods and methodology. Theory and practice of organization --- Business enterprises --- Electronic commerce --- Electronic commerce. --- Internet. --- Computer networks. --- Management. --- Cisco Systems, Inc. --- 65.01 Methods and methodology. Theory and practice of organization --- Internet --- DARPA Internet --- Internet (Computer network) --- Wide area networks (Computer networks) --- World Wide Web --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Computer networks --- Management --- 431 --- internet --- e-commerce --- opleiding management --- formation management