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E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure.Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:*Mobile marketing *Social networking and blogging as marketing issues *E-segmentation *Customer relationship marketing onlineProviding a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than simply business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples, and discussion questions, the book is ideal for use with students. Considering the practicalities of marketing in an e-Business context, in its first edition this was the first book of its kind to voice such a rigorous argument for the importance of e-Marketing.

Electronic commerce. --- Internet marketing. --- Electronic commerce --- Internet marketing --- 380.53 --- 381.56 --- 384.7 --- Online marketing --- Web marketing --- World Wide Web marketing --- Marketing --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing --- Rechtstreekse verkoop aan de verbruiker --- Tele-informatie. Datatransmissie

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Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, asdiscussed by Rotfeld (2005) the marketing function can be heavily criticised forencouraging "conspicuous consumption" of unnecessary goods, bombardingcustomers with SPAM, disregarding customer privacy, wasteful packaging ofgoods, misleading pricing structures; the list of supposedly "unethical" marketingprac

Business ethics. --- Marketing.

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'eBusiness Fundamentals' gives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Each chapter has been written by a specialist. Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material. This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems.

Electronic commerce.