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book (4)


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English (4)


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2014 (3)

2009 (1)

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Book
How organizations develop activists : civic associations and leadership in the 21st century
Author:
ISBN: 0190463597 0199336784 9780199336784 9780199394739 0199394733 9780199336760 0199336768 9780199336777 0199336776 Year: 2014 Publisher: Oxford Oxford University Press

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Abstract

Why are some civic associations better than others at getting - and keeping - people involved in activism? Using in-person observations, surveys, and field experiments, this book compares and describes contemporary models for engaging activists to show the effectiveness of one that combine political activism with transformative personal and collective growth.


Book
Moved to Action
Author:
ISBN: 0804772444 9780804772440 Year: 2009 Publisher: Palo Alto Stanford University Press

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Wealthy, educated, and more privileged people are more likely to participate and be represented in politics than their poorer, less educated, and less privileged counterparts. To reduce these inequalities, we need a better understanding of how the disadvantaged become motivated to participate. Moved to Action fills the current gap in this area of research by examining the commitments and pathways through which the underprivileged become engaged in politics. Drawing on original, in-depth interviews with political activists and large-scale survey data, author Hahrie C. Han contests the traditional idea that people must be politicized before they participate, and that only idiosyncratic factors outside the control of the political system can drive motivation. Her findings show that that highly personal commitments, such as the quality of children's education or the desire to help a friend, have a disproportionately large impact in motivating political participation among people with fewer resources. Han makes the case that civic and political organizations can lay the foundation for greater citizen participation by helping people recognize the connections between their personal commitments and politics.


Book
Groundbreakers : how Obama's 2.2 million volunteers transformed campaigning in America
Authors: ---
ISBN: 0199394636 Year: 2014 Publisher: New York : Oxford University Press,

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Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighbourhoods months - and even years - in advance of Election Day. This book describes how they did it.


Book
Groundbreakers : how Obama's 2.2 million volunteers transformed campaigning in America
Authors: --- ---
ISBN: 9780199394609 9780199394593 9780199394616 019939461X 0199394598 0199394601 0199394628 Year: 2014 Publisher: New York Oxford [etc.] Oxford University Press

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"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers -- over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America is a transformation of the traditional models of field campaigning. Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources"--

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