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'Buy Black' examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj's hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women's position as the moral compass and arbiter of Black racial progress. Far-ranging and bold, 'Buy Black' reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism.

E-books --- Consumer behavior --- African American women in popular culture. --- African American consumers. --- African American women --- Group identity --- Social conditions.

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