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A look back, a look ahead
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Author: Hafer, George B.
ISBN: 0877571341 Year: 1980 Publisher: Chicago, Ill. American Marketing Association
ISBN: 0877571341 Year: 1980 Publisher: Chicago, Ill. American Marketing Association
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Keywords
Consumer behavior --- Market research --- Attitude (Psychology) --- Marketing research --- Consumers --- Testing --- Congresses. --- Attitudes
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